Digital marketing is something every business owner, site manager or online marketer must be savvy in for true business success. We’re past the age of being able to ignore the Internet — and if you’re still thinking like this, you’re stuck 10 years in the past! Now that we exist in a world where online presence is in some cases more important than a brick and mortar storefront, digital marketing is vital.
For new online, content and social media marketers, there is a lot of advice floating around out there about how you should run things or the areas you need to focus on. We’ve consolidated the massive list into five amazing digital marketing tips that managers and marketers can use to boost their site’s power. Whether you’re a fledgling site maintainer or a seasoned business owner, maybe you can learn a thing or two from this list.
1. Grow to love targeted keywords
SEO is a big part of digital marketing. For those site owners and maintainers who still haven’t found their sea legs, SEO refers to “search engine optimization,” or how a site ranks on search listings based on searched-for keywords. For instance, Exceedion can use keyword strings like “Indianapolis digital marketing” and “Indianapolis web design company” in our copy to rank higher on search results based around these keywords. The better you get with keywords, the better your SEO will be.
2. Keep your grammar good
Notice what we did there? Despite how you may type on your own personal social media accounts, it’s always better to have a professional tone for digital marketing. Your words can be playful, but they should still be legible and grammatically correct. The title to this tip probably made you read it over again, but notice it wasn’t for a positive reason. Bad grammar equals bad digital marketing.
3. Updates are necessary
There’s no sense investing in a website and marketing if you don’t keep things up to date. When it comes to your site, new content should be posted regularly, and there should be a noted change in your site at least once a week. Do you have to redesign the entire thing? No — but visitors will know your site isn’t offline or neglected if you show you’re still there with consistent updating.
4. Promote social situations
There’s no need to keep your website and your social media separate. It’s a good idea to try and get a single visitor to hop from every affiliated site you have to another, like moving from your business site to your Twitter page. Share your social media sites whenever possible, and consider looking into social sharing buttons that can promote your content, products or other areas of your website with a single click.
5. Grow your knowledge constantly
Digital marketing isn’t something you look into once and then forget about while you tweet and type away at campaigns and advertising content. It’s something that marketers have to keep up with constantly, from which social sites are currently hot to the content marketing best practices looming on the horizon. Your entire life doesn’t have to revolve around marketing, but you should read up on relevant blogs at least once a week to stay abreast of the marketing climate.
This is a great starting point for new marketers and a refresher course for seasoned site owners. Keep learning about digital marketing and use your newfound knowledge to promote your business to your audience.